Reputation Engineering™ Glossary

AI Visibility
The degree to which your brand appears—accurately, favorably, and consistently—in responses generated by AI assistants like ChatGPT, Perplexity, Google AI, Claude, and Gemini. High AI visibility means your brand is regularly recommended when consumers ask relevant questions in your category.

AI Monitoring
The ongoing process of tracking how AI platforms mention, describe, and cite your brand across a defined set of conversational prompts. Tools like Otterly automate this process, generating daily data on brand mentions, sentiment, and competitive share of voice.

Citation Mapping
An analysis of which third-party websites, publications, and sources AI models currently reference when generating recommendations in your product or service category. Understanding your citation landscape identifies what content needs to be created or amplified to influence AI responses.

Competitive Share of Voice (AI)
The percentage of relevant AI responses that mention your brand versus competitors. If 5 brands are mentioned across 100 AI answers in your category and your brand appears in 12 of those answers, your share of voice is 12%.

Generative Engine Optimization (GEO)
The emerging discipline of optimizing brand content, authority signals, and citation networks to improve visibility within AI-generated responses—distinct from traditional SEO, which focuses on search engine rankings.

Narrative Gap Analysis
A strategic audit comparing how AI platforms currently describe your brand versus how you want to be described—and identifying the specific content, citations, and placements needed to close that gap.

Narrative Intelligence
Ongoing analysis of the stories, themes, and positioning statements that appear in AI responses about your brand and category. Narrative intelligence reveals which messages are gaining traction, which are being ignored, and where competitors are winning the conversation.

Prompt Monitoring
The practice of defining specific conversational questions (prompts) your ideal customers ask AI assistants, then systematically tracking how AI platforms respond to those prompts—whether your brand appears, how it's described, and which competitors are recommended instead.

Reputation Engineering™
A proprietary service combining AI visibility monitoring, narrative intelligence, and strategic editorial amplification to ensure a brand is consistently recommended, accurately represented, and competitively positioned across major AI platforms.

Sentiment Analysis (AI)
The measurement of whether your brand's mentions in AI responses are positive, neutral, or negative in tone. Sentiment analysis helps detect reputational risks and track the impact of narrative improvement efforts over time.

Share of Voice (AI)
See "Competitive Share of Voice (AI)" above.