Monitor, Shape, Amplify, and Own Your Category in AI.
Reputation Engineering™ is a proprietary, done-with-you service that combines AI visibility monitoring (powered by enterprise-grade tools), editorial amplification, and strategic narrative development. The result: your brand is consistently recommended, accurately described, and competitively positioned across every major AI platform.
Get daily AI monitoring, narrative shaping, and editorial amplification built specifically for premium brands without an in-house PR team.
Why I Built Reputation Engineering™
Seven years of luxury editorial taught me one uncomfortable truth: the most exceptional brands are often invisible in AI recommendations. Your ideal customer is asking ChatGPT and Perplexity for trusted brands in your category right now. Are you in the answer?
Reputation Engineering™ changes that—get daily AI monitoring, narrative shaping, and editorial amplification built specifically for premium brands without an in-house PR team.
WHO WE SERVE
Reputation Engineering™ is a high-touch, human-led advisory program for luxury and premium brands that are ready to stop being overlooked and start being the only obvious choice. This is not software. This is not monitoring. This is the strategic craft of building a brand identity so clear, so consistent, and so compelling that your reputation precedes every conversation — and does the selling for you.
This for you if...
You're a founder or leader of a luxury, lifestyle, or premium brand
Your product is exceptional — but your brand story doesn't reflect it yet
You're ready to be positioned as the authority in your space, not just another option
You're actively investing in digital marketing—ads, influencers, content. You've noticed your AI visibility doesn't match your spend or your brand's actual quality
You don't currently have an in-house PR team managing your narrative
You're ready to invest in long-term brand authority—not short-term campaigns. You want a strategic partner, not a software subscription
This Is NOT for You If...
❌ You are looking for paid advertising management
❌ You need full social media management services
❌ You need real-time media monitoring software (try Handraise or Cision)
❌ You're a Fortune 500 company with an in-house communications team
An editorial eye. A business mind. A proven track record in luxury brand building.
Edith Duarte, MBA
MBA-level business strategy applied to brand growth and premium positioning
Deep expertise in how AI models source, cite, and recommend brands
I own a media platform actively cited by AI as a trusted editorial source
As the founder and Editor-in-Chief of ELLA Inspires Magazine, I've published 300+ editorials and spent 7+ years at the intersection of luxury editorial and strategic brand building. I hold an MBA from East Texas A&M University and am a proud alumna of Texas Tech University. I've personally secured partnerships with brands like Audi Dallas, Lele Sadoughi, and Eiseman Jewels—which means I don't just understand luxury brand positioning in theory. I've lived it as a small business owner competing for the same rooms, relationships, and recognition as the brands I serve.
I created Reputation Engineering™ because of the extraordinary founders I kept meeting—brands that were exceptional in person, with raving clients, but virtually invisible on AI platforms.
This program is built to close that gap.
Trusted by top brands
What's Included in Every Engagement
Foundation: Month 1 — Brand Intelligence & Competitive Audit
We begin by building a complete picture of where your brand stands today across every major AI platform. This isn't a surface-level scan—it's a rigorous diagnostic that surfaces exactly where opportunity and risk live in your AI presence.
AI Visibility Analysis
How ChatGPT, Perplexity, Google AI, Claude, and Gemini currently describe your brand across 50+ relevant prompts.
Competitive Benchmarking
Your share of voice, sentiment, and positioning vs. 5 direct competitors.
Citation Mapping
Which websites and sources AI models currently trust in your category—and where you're absent.
Narrative Gap Analysis
Where competitors appear and you don't—and precisely why that's happening.
Sentiment Assessment
Positive, neutral, and negative associations when your brand is mentioned across AI platforms.
Month 1 Deliverables
20-page Brand Reputation Baseline Report
with executive summary
Strategic Narrative Playbook
with positioning goals and tactical roadmap
Monitoring Dashboard
to access your monthly reports and docs.
Daily AI Monitoring & Intelligence
Your brand tracked 24/7 across ChatGPT, Perplexity, Google AI, Claude, and Gemini—including competitor activity, new citation sources, and misinformation detection.
Real-Time Crisis Alerts
Immediate notification within 2 hours of negative sentiment spikes, with proactive mitigation strategy and coordinated editorial response using our media network.
Monthly Strategic Reports
Total brand mentions, sentiment breakdown, top 10 prompts triggering brand mentions, citation source analysis, and 30-day action recommendations—delivered the first week of every month.
Editorial Amplification (Quarterly)
Feature article in ELLA Inspires Magazine, SEO-optimized content designed to become AI training reference material, and ghostwritten thought leadership pitched to hand-picked media outlets, and more.
Launch in less than 30 Days
Our onboarding process is designed to be fast, frictionless, and focused. Most clients go from first application to live daily monitoring in under four weeks.
Step 1: Apply
Complete the short application form. We review within 1–2 business days.
Step 2: Strategy Call
30-minute call to confirm your program, timeline, and priorities.
Step 3: Sign & Setup
Sign your agreement and remit the $1,500 setup fee + first month. Total first payment: $5,000.
Step 4: Kickoff (Week 1)
Complete brand intake questionnaire and 60-minute strategy session.
Step 5: Audit Delivered (Weeks 2–3)
Receive your 20-page Baseline Report, Narrative Playbook, and monitoring dashboard.
Step 6: Monitoring Launches (Week 4)
Your brand goes live across all 5 AI platforms. First monthly report follows 30 days later.
Step 7: Editorial Begins (Month 2)
Feature article production starts; first thought leadership pitch goes out to our media network.
Choose the Engagement That Fits Your Stage
Every program includes the full Month 1 foundation—audit, playbook, and dashboard. Choose the commitment level that matches your ambition.
💎 The Standard — 6 Months
- Everything in Pilot, PLUS:
- 6 months of continuous daily monitoring
- 2 quarterly business review sessions
- 2 feature articles in ELLA Inspires Magazine
- 2 thought leadership articles ghostwritten and pitched externally
- Competitive narrative intelligence every month
- We'll prepare your schema markups—your web team implements it in under 30 minutes.
- Price lock guaranteed for full 6 months
Expected by Month 6: Top 3 AI recommendation for 15+ priority queries; measurable organic traffic increase; two thought leadership placements secured.
👑 The Authority — 12 Months
- Everything in Standard, PLUS:
- 12 months of daily monitoring and strategic intelligence
- 4 quarterly business reviews
- 4 feature articles in ELLA Inspires Magazine
- 4 thought leadership articles ghostwritten and pitched externally
- Competitive moat development through citation network building
- Done-for-you backend website updates for AI visibility
- Annual narrative strategy reset and 12-month roadmap
Expected by Month 12: Market leader position in AI recommendations; 200%+ increase in AI visibility; authoritative citation network established; sustainable competitive moat through narrative dominance.
🥇 Pilot — 3 Months
- Full Month 1 foundation deliverables
- 3 months daily AI monitoring across 5 platforms
- 3 monthly strategic reports and dashboards
- 1 quarterly business review session
- 1 feature article in ELLA Inspires Magazine
- Crisis monitoring with 2-hour alert response
- We'll prepare your schema markups—your web team implements it in under 30 minutes.
- White-labeled client portal access
Expected by Month 3: 40% increase in AI brand mentions; baseline monitoring established; first feature article published and indexed.
Don't just watch what AI says about you — actively shape it.
The best way to find out if your brand is a fit is to apply. We review every application within 1–2 business days and will tell you honestly whether this is the right engagement for where you are.
Frequently Asked Questions
Q: What exactly is AI visibility and why does it matter?
AI visibility refers to how often, how accurately, and how favorably your brand appears when consumers ask AI tools relevant questions. As AI assistants replace traditional search, being recommended by these platforms is the new "page one." Brands in AI recommendations capture consumer consideration before prospects ever visit a website.
Q: Can you guarantee my brand will be recommended by AI?
No—and any service that guarantees this is being dishonest. AI recommendations are influenced by your brand's overall authority, citation network, and content quality. We build the infrastructure and narrative that makes your brand citation-worthy over time. Results improve progressively.
Q: How is this different from traditional PR or SEO?
Traditional PR focuses on media coverage. SEO focuses on search rankings. Reputation Engineering™ focuses on how AI models learn about, describe, and recommend your brand—driven by citation authority, narrative consistency, and source credibility. Our editorial amplification compounds your overall digital authority across all three disciplines.
Q: What does a feature in ELLA Inspires Magazine actually do for AI visibility?
ELLA Inspires is an active editorial publication producing SEO-optimized, long-form content in the luxury women's lifestyle space—among the types of sources AI models cite when generating brand recommendations. Every feature we publish is written to be citation-worthy: structured, authoritative, and indexed to help AI platforms recognize your brand as trustworthy.
Q: What happens after my minimum commitment ends?
Your engagement continues month-to-month at the same rate unless you provide 30 days' written notice to cancel. Many clients renew annually. Pilot clients can convert to Standard or Authority with their setup fee credited toward the new program.
Q: Is this right for my brand if I'm early-stage?
Reputation Engineering™ is best suited for brands with an established product, existing customer base, and premium positioning to protect and grow. If you're pre-launch or very early stage, we'd recommend starting with the Premium Client Ascension Model first to establish your foundation.
Still have questions?
The best way to find out if your brand is a fit is to apply. We review every application within 1–2 business days and will tell you honestly whether this is the right engagement for where you are.
You're paying to be found. AI just isn't sending anyone.